Privacy Policy

Umair SajjadByUmair Sajjad

Effective Date: November 4, 2025

This Privacy Policy governs the manner in which Zupanta, operated by Umair Sajjad (the “Author,” “we,” “us,” or “our”), collects, uses, maintains, and discloses information collected from users (each, a “User”) of the Zupanta website (the “Site”). Our foundation is built on trust, and that extends to protecting your digital privacy.

💡 What is Covered in This Policy?

As a premier resource for SEO and digital marketing strategies, Zupanta collects data to improve our educational offerings and enhance your user experience. This policy applies to the Site and all products and services offered by Zupanta.

It is designed to inform you about the:

  • Types of data we collect.
  • Purpose and legal basis for data processing.
  • Use of cookies and third-party services.
  • Your rights regarding your personal information.

1. ⚙️ Information We Collect: The Data of Digital Engagement

We collect two primary types of information from our Users:

A. Personal Identification Information (PII)

We only collect PII that is voluntarily provided by you when engaging with specific functions on our Site, such as:

ActivityData Collected (Examples)Purpose of Collection
Contact FormsName, Email Address, Phone NumberTo respond to your direct inquiries, requests for consultation, or administrative questions.
Newsletter Sign-upsEmail AddressTo send our periodic updates, exclusive SEO content, marketing materials, and promotions.
Comments & FeedbackName, Email Address, Website URLTo facilitate discussion, notify you of replies, and prevent spam.
Consultation RequestsCompany Name, Website URL, Business GoalsTo understand your needs and deliver personalized digital strategy services.

B. Non-Personal Identification Information (Non-PII)

We collect non-PII automatically whenever you interact with our Site. This data is essential for our core business of SEO analysis and website optimization.

  • Usage Data: Information on how the Site is accessed and used, including the time and date of your visit, pages viewed, the time spent on those pages, unique device identifiers, and other diagnostic data.
  • Technical Data: Your computer’s Internet Protocol (IP) address, browser type, Internet Service Provider (ISP), device screen size, referring/exit pages, and operating system.
  • Geographic Data: General location (country and city) inferred from your IP address, used for audience segmentation and content targeting.

2. 🔑 How We Use Your Information: Processing for Purpose

Zupanta processes your Personal Data for the following specific purposes, which constitute the legal basis for our data handling:

  • To Provide and Maintain the Service (Contractual Necessity): To operate the website, ensure its security, and deliver the content and services you have requested.
  • For Communication (Legitimate Interest & Consent): To send you newsletters, reply to your contact messages, and provide customer support (using consent where required for marketing).
  • For Optimization and Analysis (Legitimate Interest): To monitor and analyze website traffic, usage patterns, and user behavior to continually improve the content’s quality and SEO value. This includes A/B testing, user journey mapping, and performance measurement, which is core to Zupanta’s mission as an SEO resource.
  • For Marketing and Promotion (Consent): To send you information about new services, features, and educational products offered by Zupanta or Author Umair Sajjad, from which you can opt-out at any time.
  • To Enforce Policies and Legal Compliance (Legal Obligation): To detect, prevent, and address technical issues, potential fraud, and comply with legal requirements and regulations.

3. 🍪 Cookies and Tracking Technologies: The Engine of Digital Analytics

Zupanta, as an SEO-focused site, utilizes cookies and similar tracking technologies to track activity and hold certain information.

  • What are Cookies? Cookies are small files placed on your device. They typically contain an anonymous unique identifier.
  • How We Use Them: We use cookies for functional (necessary for site operation), analytical (to understand visitor behavior via platforms like Google Analytics), and marketing purposes (to potentially show relevant Zupanta offers on other sites).
  • Your Control: You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, if you choose to decline cookies, you may not be able to fully experience the interactive features of our Site.

4. 🤝 Disclosure to Third Parties: Partnerships for Performance

We respect your privacy and do not sell, trade, or rent your Personal Identification Information to others. We only share information with third-party service providers under strict conditions:

  • Analytics Providers (e.g., Google Analytics): We share Non-PII (Usage and Technical Data) with these services to measure and optimize our content performance, traffic sources, and reader engagement.
  • Email Service Providers (ESPs): We share your Name and Email Address with our ESP to deliver newsletters and marketing communications. These providers are contractually obligated to keep your information confidential.
  • Legal Compliance: We may disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

5. 🔒 Data Security and Retention: Protecting Your Information

A. Security Measures

We adopt appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information, username, password, transaction information, and data stored on our Site.

B. Data Retention

Zupanta will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations (e.g., if required to retain your data to comply with applicable laws) and to enforce our policies.

6. ⚖️ Your Data Protection Rights

Depending on your location and applicable law (such as GDPR for EU citizens or CCPA/CPRA for California residents), you may have the following rights regarding your Personal Data:

  • The Right to Access: The right to request copies of your Personal Data.
  • The Right to Rectification: The right to request that Zupanta correct any information you believe is inaccurate or complete information you believe is incomplete.
  • The Right to Erasure (“Right to be Forgotten”): The right to request that Zupanta erase your Personal Data, under certain conditions.
  • The Right to Restrict Processing: The right to request that Zupanta restrict the processing of your Personal Data, under certain conditions.
  • The Right to Object to Processing: The right to object to Zupanta’s processing of your Personal Data, under certain conditions, particularly direct marketing.
  • The Right to Data Portability: The right to request that Zupanta transfer the data that we have collected to another organization, or directly to you, under certain conditions.

To exercise any of these rights, please contact us directly using the details provided below.

7. 📝 Changes to This Privacy Policy

Zupanta has the discretion to update this privacy policy at any time to reflect changes in our practices or applicable laws. When we do, we will revise the “Effective Date” at the top of this page. We encourage Users to frequently check this page for any changes. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

8. 📧 Contacting Us About Your Privacy

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Zupanta (c/o Umair Sajjad)