MailerLite Newsletter Design Tips

Designing your newsletter is one of the few things that decides your open rates. Nobody likes the dull, old-school, and repetitive designed emails that do nothing but waste time. If you’re not a person who knows much about designing, then this guide will make you a pro in email newsletter designing.

After reading and following this post, you will be able to design your first email with skills that 90% of people don’t know.

So open your MailerLite dashboard and sync with me.

What is Email Designing?

An email design is a task where you design an email for your customers, like sending an offer, informing them about an event, etc. This email should reflect your brand and attract customers towards your product or service.

An email designing involves many aspects like color contrasts, spacing, layout, and consistency. Once you learn about these basics, you will be able to design an email with amazing results.

Email Design Editor Types

Email design editors are of 2 types:

• HTML Editor
• Plain text editor

How to Design and Create an Effective Email Newsletter?

Let’s start with the layout, and we will learn why it is necessary and how to get the right one.

1) Choosing A Right Layout:

A right layout involves the following things:

Headline: Subject Line

Your subject line is the first thing readers see. Make it short, clear, and exciting. Avoid ambiguous phrases. Use words that explain exactly what’s inside the email. Humor works sometimes, but don’t overdo it. A good example: “3 Quick Tips to Boost Your Email Marketing Today!”

Header

The header appears right below the subject line. It can include your logo or a catchy image. A strong header sets the tone. Keep it consistent with your brand colors and style. It should quickly tell readers what your email is about.

Body Content

The body is the heart of your newsletter. Break it into short paragraphs with clear headings. Use bullet points or numbered lists to make it scannable. Keep sentences short and simple. Avoid unnecessary words. Include value, tips, updates, or offers your readers can use immediately.

CTA Buttons

CTA stands for Call-To-Action. These buttons tell readers what to do next. Use strong action words like “Download Now”, “Get the Deal”, or “Read More”. Make the buttons visible with a contrasting color. Place them strategically after valuable content. One or two CTAs are enough; too many can confuse readers.

Footer

The footer is the last part of your email. Include your contact info, unsubscribe link, and social media links. Keep it simple. A clean footer builds trust and avoids spam complaints.

2) Choose a Right Template:

Now you will need a template that is a prebuilt HTML email available inside the MailerLite dashboard. It provides you 70% design of your email, thus it is very important to use. You can design your template from scratch when you become an expert.

Choose a template that is simple yet effective for readers. It should look professional.

3) Write Your Email Body Content:

The body of your email is the most important part. This is where you give value, share news, or promote your products. A well-written body keeps your readers interested and encourages them to take action.

Tips for writing effective body content:

• Keep it short and clear: Readers scan emails quickly. Use short sentences and simple words. Avoid long paragraphs that feel heavy.
• Use headings and subheadings: Break your content into sections. This makes it easy to read and helps people find the info they need.
• Use bullet points or lists: Lists make information quick to read. For example, you can list benefits, tips, or steps clearly.
• Add value: Give something useful. Share tips, updates, offers, or guides your readers will appreciate. Avoid fluff or unnecessary filler.

4) Pick the Right Fonts:

Fonts add weight to your newsletter. They affect readability, mood, and overall look. The right font makes your email easy to read and professional, while the wrong one can confuse or annoy readers.

Tips for choosing fonts:

• Use simple and clean fonts: Stick to easy-to-read fonts like Arial, Helvetica, or Verdana. Avoid fancy or decorative fonts that are hard to read on small screens.
• Limit font types: Use one or two fonts maximum. One for headings and one for body text. Too many fonts make your email look messy.
• Use readable sizes: Headings should be larger than body text. A good body text size is 14–16px for easy reading. Headings can be 18–24px depending on the layout.

5) Add Right Visuals:

Visuals tell that words can not. That’s why you choose the right images for your email. The right images grab attention, make your email more interesting, and support your content.

Tips for using visuals effectively:

• Use relevant images: Images should match your message. For example, if you’re promoting a product, show the product clearly. Avoid random stock photos that don’t relate.
• Keep file size small: Large images can slow down your email. Compress images so they load fast but still look good.
• Use branded visuals: Include your logo or brand colors in images. This makes your newsletter look professional and consistent.
• Add GIFs or icons carefully: Small GIFs or icons can add fun and highlight points. Don’t overuse them; too many can distract readers.

So these are the basic yet very effective tips that you should try to create your first newsletter with MailerLite. Repeat this process 4 to 5 times and you will be all good to send attractive and appealing emails to your customers.