Brevo CRM Tool For Sales and Marketing
Brevo entered the market of email marketing in 2012 with the name Sendinblue. Since then, Brevo has helped millions of start-ups and small businesses to achieve quick success. It is all in one marketing and sales platform with features SMS, live chat, automation, and email marketing.
Another thing that makes Brevo a go is its built-in CRM tool. Yes, Brevo offers a free and built-in CRM tool for its users. This is the feature that makes it one of the best tools available in 2025 for marketing and automation.
With CRM, you can track leads, user behavior, and much more. Find out about how Brevo’s CRM works and how you can use it for your business.
What is a CRM Tool?
CRM stands for Customer Relationship Management. It is a term that defines how your customers are interacting with your products on landing pages. The CRM tool stores the data of all the users, like names, emails, notes, or any specific user behavior, with a heat map.
CRM also tracks the deals, calls, and tasks to help the business owners with sales. Moreover, CRM combines sales data with marketing to introduce new strategies.
Does Brevo Offer CRM?
Yes, Brevo offers a CRM tool. Additionally, this CRM is built in, and you can use it with even a free plan. Because of the built-in tool, you can manage your email automations and campaigns in one section. This not only saves your time but also avoids the hassle of switching between many apps and tools.
Key CRM Features in Brevo
Now let’s find out how Brevo CRM is changing the way of marketing with advanced-level features. These features are the latest and updated for 2025.
- Contact and company records.
- Custom deal pipelines with stages.
- Task assignment and reminders.
- One-click contact enrichment and call transcripts.
- Integrations with apps like Salesforce and HubSpot.
You can set automation rules that trigger when a deal changes its stage. You can also predict sales using weighted pipelines. These tools help small teams stay organized and respond quickly.
How Does Brevo’s CRM Sales Work?
Brevo runs on your pipelines and deals to manage sales. You create a deal for every new sales chance. Then you move each deal through simple stages that match your sales steps. For example: lead → qualified → proposal → won.
You can create different pipelines for different products or services. Each deal can have a team member who handles it. You can also add tasks, reminders, and notes for follow-up.
Brevo connects each deal with related contacts and companies. This helps you see all the details in one place. You can track calls, emails, and updates without switching screens.
This system keeps your sales process clear and easy to follow. It helps teams stay focused, save time, and close more deals.
Brevo also uses automation to boost sales. Brevo has a smart system that can arrange and manage deals automatically.
It can send ready-to-send sales emails. It can enrich a contact with extra data. This automation saves time. It also reduces manual data entry. You can use call recordings and transcripts to add context to a deal. These tools let reps focus on conversations instead of admin.
Why Use a CRM Tool?
A CRM tool is very useful and helpful for all sizes of businesses. You can get actual data that helps you to make marketing strategies and improve your campaigns. Here are some of the main reasons for using a CRM tool for your marketing.
Manage Contacts with Ease
Managing your contacts is one of the big hassles that I personally feel is hectic. However, with a CRM like Brevo, you can manage all of your contacts under one roof. And the best part is, the CRM will check, collect, and automatically update customers’ data, like how often they open your emails, what they often buy, and how they interact with your landing pages.
Align Marketing and Sales Efforts
You would be surprised to know that companies and businesses had to put data manually before the invention of CRMs. The teams had to put all the data into the programs, and then they had to share their data with other teams.
Now, with the help of CRMs, teams can share this data with all other teams, like the marketing team can share all the useful insights with the sales team, and vice versa. This combination enhances teamwork, sales, and customer relationships.
What Are the Types of CRMs in 2026?
In 2025, we have 3 types of CRMs that are working for marketing. The names are:
- Cloud-based CRM
- Open-source CRM
- On-premise CRM
1) Cloud-based CRMs:
These CRMs run on a SaaS model and are hosted on the provider’s servers only. This makes it easy for users to track and check customers’ data, like click rate, from anywhere, just using a Windows or Mac device.
2) Open-source CRMs:
Unlike cloud-based CRMs, open-source CRMs work with code that you can use according to your needs. This is also free to use; however, you need an expert to use or customize this CRM. Moreover, due to the open-source protocol, businesses can have more control over their campaigns and systems.
3) On-premise CRMs:
Lastly, the On-premise CRMs are licenseable software that you can buy and use on your systems. Now this is your own CRM, and you are responsible for the update and maintenance of the CRM.
