Klaviyo Review 2026
Thinking about starting SMS marketing in 2026? But not sure what tools are the best to get started with? Well, I have used dozens of email marketing and SMS marketing automation tools and this review is based on the Klaviyo review for 2026.
I will explain my experience with Klaviyo and all the features that you can use for your SMS and email marketing automation.
Let’s get into it!
What is Klaviyo?
Klaviyo is a cloud-based email and SMS marketing platform. Users can create mobile push, pop-ups and WhatsApp marketing automation with this platform.
It helps online stores collect customer data, segment audiences, and send automated messages based on user behavior.
It is also AI-powered and a comprehensive B2C CRM. Whether you are looking for text, WhatsApp or cloud-based marketing, this tool is an all-in-one solution that you need.
It was started in 2012 when Andrew Bialecki and Ed Hallen, the co-founders of Klaviyo team, observed that consumer-focused companies were generating large amounts of customer data across multiple channels.
However, most brands did not have the technology required to analyse and use this data to deliver personalised marketing or increase revenue. This gap in capability led to the creation of Klaviyo as a data-driven marketing platform.
Today, more than 183,000 brands are using Klaviyo and building a strong relationship with their customers.
Klaviyo Pricing 2026
Klaviyo offers customized payment plans for its customers. You can pay as you go or choose other plans as well. Let’s find out what the payment plans of Klaviyo are in 2026.
Free Plan
| Plan Name | Free Plan |
| Monthly Cost | Free |
| Eligibility Limit | Not available for accounts with more than 250 active profiles |
| Email Sending Limit | 500 emails per month |
| Mobile Messaging Credits | 150 SMS/MMS credits per month |
| Ideal For | New users are testing the platform and learning features |
| Platform Access | Full account access with limitations on sending volume |
| Reporting Tools | Built-in reporting dashboards included |
| Customer Support | Email support available for the first 60 days |
| AI Content Tools | Generative AI tools to help create content quickly |
| Segmentation Features | Multi-channel segmentation supported |
| Primary Benefit | Start sending emails and learn how integrated data improves personalization |
Email Plan
| Plan Name | Email Plan |
| Starting Price | US$45 per month |
| Email Sending Limit | 15,000 emails per month |
| Primary Goal | Support faster growth with personalised and automated email marketing |
| Customer Profiles | All-time data storage for customer profiles |
| Integrations Available | 350+ built-in integrations |
| Analytics & Reporting | Built-in reporting dashboards included |
| Support Availability | Email support provided |
| AI Tools | Generative AI tools to help create content efficiently |
| Segmentation Options | Multi-channel segmentation supported |
| Account Access | Full platform access for email-based marketing campaigns |
Email + Mobile Plan
| Plan Name | Email + Mobile Plan |
| Starting Price | US$60 per month |
| Email Sending Limit | 15,000 emails per month |
| Mobile Messaging Credits | 1,250 SMS/MMS credits per month |
| Region Basis | Based on United States SMS usage |
| Network Fees | Network provider fees included in the price |
| Purpose | Reach customers via both email and mobile messaging |
| Customer Profiles | All-time data storage and management |
| Integrations | 350+ built-in integrations available |
| Analytics & Reporting | Built-in reporting dashboards included |
| Support | Email support provided |
| AI Tools | Generative AI tools to create content quickly |
| Segmentation | Multi-channel segmentation supported |
Klaviyo Review 2026 – SMS & Email Marketing
Let’s dive into the details of Klaviyo features and reviews.
B2C CRM Built for Businesses
Klaviyo is one of the few marketing platforms that combines marketing, service, and analytics in one place. It also contains Powered by Klaviyo AI (K:AI), which helps marketing agents to start campaigns instantly and handle all the stuff automatically.
I tested it on a client’s project, and it delivered a 10% higher engagement rate compared to other marketing tools like Mailchimp.
Customer Agent
Customer agent is a feature of Klaviyo where you can use an AI bot to automate your sales, get users’ behaviour details and take actions according to that behavior.
It is a complete automation that analyzes customer engagement and performs different tasks based on real-time data.
Customer Hub
This is a place where you can convert every interaction into sales. Your users can track their orders, check new products, manage their returns, or update their subscriptions in one place.
This is helpful in creating lasting customer relationships, getting more revenue, and you can drive growth. Also, you can provide a 24/7 support team through these bots.
Marketing Agent (AI Agents)
Start your campaigns based on your brand and ready-to-launch campaigns in just a few clicks. With the AI, Klaviyo will analyze your website or brand and then start the campaigns that grow your business and drive revenue.
Integrations
Klaviyo allows to to integrate with the following apps:
- Shopify
- Meta Ads
- WooCommerce
- Canva
- Google Ads
- Zapier
- Triple Whale
- Wix
- Judge.me
- BigCommerce
Conclusion
Engage your users with Klaviyo CRM and automation service. Grow the efficiency of your brand and drive more Klaviyo revenue. I have used and tested this app many times, and it has provided the results. Let me know what your experience with Klaviyo is and for what specific purpose you are using it.
