Brevo Integration With Your Website or App

Brevo has a vast compatibility option, and it makes it a one-stop shop for all of your email marketing and automation needs. In this article, we will explore the Brevo integration with your favorite app or website.

Brevo Integration with Apps and Website Platforms

Brevo can be integrated into multiple apps and websites. Here are some of the most popular options:

How to Integrate Brevo With Your Favorite Platforms?

Let’s learn about how to integrate your Brevo account with your preferred website or app. Let’s start WordPress and so on.

1) Brevo Integration with WordPress

WordPress is the most widely used platform for creating blogs and professional websites. This guide will educate you about how to connect your WordPress website with Brevo.

Install Brevo Plugin for WordPress:

Brevo has a WordPress plugin that helps users connect their Brevo account with their WordPress websites. Here is how to install it.

1. Open your WordPress website and go to the login area, and log in with your username and password.
2. Now go to “Plugins > Add New Plugin” on the left sidebar.
3. On the plugin page, type “Brevo” in the search bar.
4. Choose the plugin with the name “Brevo: Newsletter, SMTP, Email marketing and Subscribe forms by Brevo”.
5. Install this plugin and activate it.
6. Now again check the left sidebar and go to “Brevo > Home”.
7. Now go to the “Activate your account with your API key v3” page and enter your Brevo API key. If you don’t have a key yet, then create it via the “SMTP & API page” in your Brevo account.
8. Once you paste the API key, click on the login button.
9. Now your Brevo account is linked with your WordPress website.

2) Brevo Integration with WooCommerce

Brevo is a savior for those who are running WooCommerce on WordPress. You can automate your marketing, communicate in a better way, and improve your customer engagement efficiently.

Before you learn about how to connect WooCommerce with Brevo, you need to understand that WooCommerce is a plugin for WordPress to make an e-commerce store online. So you should install the WooCommerce plugin first to use the Brevo automation with WooCommerce.

Install the “Brevo for WooCommerce” Plugin

1. Open your favorite browser and make sure all the cookies and caches are cleared before you start the integration process.
2. Now log in to your WordPress dashboard.
3. Meanwhile, whitelist the Brevo domain and IP ranges on your firewall settings.
4. Now look for the “Plugins > Add Plugin” option on the left sidebar of your admin panel.
5. Go to the “Add Plugin” page and type “Brevo” in the search bar. This will show all the Brevo plugins for WordPress. However, you only need to install the “Brevo for WooCommerce”.
6. Activate this plugin.

Connect Brevo with WooCommerce Store

1. Once your plugin is installed, you need to go to the left sidebar and look for “WooCommerce > Brevo”
2. Go to the Brevo option and “Connect your account,” and connect your Brevo account here.
3. This will redirect you to the Brevo website, where you need to enter your Brevo username and password to log in and allow access.
4. Now, click on the “Activate” button to start using the Brevo with WooCommerce.

3) Brevo Integration with Shopify

Brevo connects with Shopify in a smooth way. You sync customers, orders, and email lists with one click. Then you send welcome emails, product updates, and smart automated messages to boost sales.

You will need the PushOwl/Brevo app to connect your Brevo account with Shopify.

Install PushOwl/Brevo App on Your Shopify Store

1. Go to your Shopify app store and type “PushOwl/Brevo” in the search bar.
2. Once the app appears on your screen, click on the “Install” button.
3. The app will ask you to allow some necessary access, like customer details, etc. Allow it once again.
4. Now activate the plugin on the home page of your store, and you also need to install the Brevo tracker.

Now your Shopify data will start syncing automatically with Brevo.

4) Integration with Google Analytics

If you need to track and analyze the traffic that comes from your email campaigns using Google Analytics, then you need to integrate your Brevo account with Google Analytics.

Before you start the integration process, you must have installed Google Analytics on your website.

Brevo will assign these parameters to your Analytics account:

• UTM_Source: “brevo”
• UTM_Medium: “email”
• UTM_Campaign: “name_of_your_campaign”

Sync Your Google Analytics with Brevo

1. Log in to your Brevo account and go to Settings > Campaigns.
2. Look for “Google Analytics & Social” and click on the “Configure” button.
3. Here, you need to turn on the “Activate Google Analytics Tracking” in your Brevo account.
4. Click on the save button, and your account is now linked with Google Analytics.

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