How to Migrate from Mailchimp to MailerLite?

You have made a better and right choice to move from Mailchimp to MailerLite. I have written about the comparison between Mailchimp and MailerLite, which also supports your decision. MailerLite comes with features that are better than Mailchimp. If you are running a small business, then you should go with MailerLite for sure.

From pricing to premium features like automation workflow or A/B testing, MailerLite is a winner.

So now come back to the main topic, and I will let you guide on how to migrate from Mailchimp to MailerLite without losing any data.

Why Moving from Mailchimp to MailerLite?

Many people move from Mailchimp to MailerLite because they want a tool that saves money, time, and gives them complete control. MailerLite offers all three features. It is light, fast, and simple to operate. It also does not stress you with extra settings or limits.

Affordable:

MailerLite helps you cut your email marketing bill without cutting features. You pay about $73 per month for 10,000 subscribers. Mailchimp now charges $110 per month for the same list size. That is a big jump for the same job. Most small businesses cannot enjoy that kind of surprise. MailerLite keeps your costs steady and sane.

Flexible List Management:

MailerLite gives you full freedom with lists, segments, and groups. You can move subscribers around with ease. Also, tag people, create segments, and organize your audience without stress. You do not face strict list rules like Mailchimp. Everything feels smooth and simple.

User-Friendly Interface:

MailerLite has a clean and easy-to-navigate dashboard. You see every tool in front of you. There is no puzzle box to find the right menu. You are able to create campaigns, automation, and forms in a few clicks. It is so simple that anyone can use it.

Moving From Mailchimp: Be Prepared!

Before you migrate, you need to be ready with the following steps:

  • Sign up for MailerLite to check the interface and get know-how on how to get started with it.
  • Import your list first. Don’t worry about the charges it you will not be charged until you upgrade to the higher plan. However, the free plan allows you to send up to 1000 emails per month.
  • Start managing your account based on Groups and Lists.
  • Be ready with your Onboarding Sequences, Automations, and Welcome Emails.
  • Deactivate your Mailchimp subscription once all the data is transferred to MailerLite.

Migrating Your List from Mailchimp to MailerLite

Now you are all set to start importing your list from Mailchimp to MailerLite. 

Here are the steps to follow that I personally took when I moved from Mailchimp to MailerLite:

1) Transfer Subscribers List Automatically:

Let’s start with the automated method to transfer your email list from Mailchimp to MailerLite. Here are the steps to take:

  1. Open the dashboard of MailerLite and go to “Subscribers Page”.
  2. Now look for the “Add Subscribers” and start the migration procedure.
  3. Choose “Import from Mailchimp” from the options. Now click on the “Connect” button. You will be redirected to a page where you need to log in to your Mailchimp account to make a connection.
  4. MailerLite will ask you to import a list from Mailchimp.
  5. Now your subscribers’ list will be transferred to your MailerLite account.

2) Transfer Subscribers List Manually:

Those who prefer the manual method can use this process to transfer the mail list. All the steps are mentioned below.

  1. Log in to your Mailchimp account and click on the “Audience” icon.
  2. Click on “All Contacts” and for those who have multiple audiences, choose the “Current Audience” from the drop-down menu.
  3. Now, click on the “Export Audience”.
  4. Export as CSV.
  5. Now you need to import this file into your MailerLite account.
  6. Go to the Subscribers section in MailerLite.
  7. Click on the “Add Subscribers” and choose the file that you have downloaded from Mailchimp.
  8. You are all set to go.

F.A.Q

No, Mailchimp templates do not transfer automatically. You need to recreate your templates in MailerLite.

Yes, tags and basic subscriber fields import without issues. But it is good to check your fields after the import to make sure everything looks correct.

No, automation does not migrate. You need to rebuild your workflows inside MailerLite.

Yes, you can use both tools during the transition period.

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