MailerLite Pricing Plans Explained

MailerLite is famous for its pricing plans as it offers premium features at affordable prices. I have been using this email marketing tool since 2022, and so far, I have gained plenty of desired results. I personally like the automation tools of this platform.

In this guide, I will explain what the MailerLite pricing plans are and which one is suitable for your business. Stay with me and have a look at the quick summary of this post.

Quick Summary

• A detailed pricing plans explanation
• Comparison of all pricing plans
• Which one is best for you
• F.A.Qs

What to Expect?

MailerLite offers 4 pricing plans to its users:

• Free
• Growing Business
• Advanced
• Enterprise

Each plan has different features and prices. Also, the prices go up with newly added features and required subscribers.

However, there is a free plan that costs nothing and requires no credit card information. Users can use the freemium plan if their subscriber list is under 500 and they need only 12000 emails per month.

Moreover, the free plan comes with limited features, as you need to pay for premium features like A/B testing and a drag-and-drop editor.

MailerLite Pricing Plans 2026

Here is the quick guide on MailerLite pricing plans for 2026.

Free Plan

• Price: $0
• Subscriber Limit: Up to 500
• Support: Email and chat support for the first 14 days
• User Seats: 1 seat

Main Features:

• 12,000 emails each month
• Drag-and-drop email editor
• Basic automation builder
• Website tools
• 10 landing pages
• Signup forms and pop-ups
• Comparative reports

Growing Business Plan

• Price: $10 per month
• Subscriber Limit: Up to 500
• Support: 24/7 email support
• User Seats: 3 seats

Main Features:

• Unlimited emails each month
• Sell digital products
• Large template library
• Dynamic email options
• Auto-resend campaigns
• Multivariate testing
• Unlimited websites and blogs
• Unlimited landing pages
• Custom unsubscribe page builder

Advanced Plan (Best Value)

• Price: $20 per month
• Subscriber Limit: Up to 500
• Support: 24/7 live chat and email support
• User Seats: Unlimited

Main Features:

• Unlimited emails each month
• Smart sending system
• Facebook integration
• Custom HTML email editor
• Promotion pop-ups
• Enhanced automation tools
• Preference center
• AI writing tool
• Partner discounts

Enterprise Plan

• Price: Custom quote
• Subscriber Limit: 100,000+
• Support: 24/7 live chat and email support
• User Seats: Unlimited

Main Features:

• Dedicated success manager
• Dedicated IP with deliverability help
• Full onboarding sessions
• Account review and performance improvements

MailerLite Prices According to Number of Subscribers

Subscribers	Free Plan	Growing Business	Advanced
500	✔ Free	✔ $10/mo	✔ $20/mo
1,000	✘	✔ $15/mo	✔ $30/mo
2,500	✘	✔ $25/mo	✔ $40/mo
5,000	✘	✔ $39/mo	✔ $50/mo
10,000	✘	✔ $73/mo	✔ $110/mo
15,000	✘	✔ $109/mo	✔ $150/mo
50,000	✘	✔ $289/mo	✔ $340/mo
100,000	✘	✘	✔ $440/mo

Detailed Explanation and Comparison of MailerLite Plans

Now I will share my detailed explanation of all 4 plans, and I will also compare them with other plans. Let’s have a look.

Free Plans Vs Growing Business Paid Plan:

Free plans come with plenty of features, but premium features are blocked. You can get access to only basic features in this plan. You can send only 12000 emails per month, which is pretty low. Also, you won’t be able to perform the following tasks:

• Create newsletters with a flexible HTML editor
• Access a variety of ready-to-use newsletter designs
• Use your own domain for landing pages
• Get support even after the first month
• Automatically resend emails to people who didn’t open or click
• Offer paid newsletters and subscription options
• Show content that changes based on the reader
• Run A/B tests on landing pages and signup forms

Also, you usually need to upgrade to the paid plan due to only 500 subscribers. MailerLite adds its logo to your emails in a free plan that your clients can see.

Growing Business vs Advanced Plan:

Growing Business and Advanced plans are not much different in features. However, you need to upgrade if you are willing to get the following features:

• Add unlimited users to your account
• Access 24/7 live chat support
• Create promotional pop-ups easily
• Build newsletters with a custom HTML editor
• Set up multi-step automations, including A/B tests and triggered emails
• Connect with Facebook custom audiences
• Use AI-powered writing tools
• Manage subscriber preferences with a preference center
• Send emails smartly using AI suggestions
• Enjoy exclusive partner discounts

Enterprise Plan:

The Enterprise Plan is made for large businesses with over 100,000 subscribers. This plan gives full control and priority support to help your email marketing run smoothly. You get unlimited user accounts, so your entire team can work together without limits. A dedicated success manager guides you through strategies and helps solve issues fast. The plan also includes a dedicated IP and advice on deliverability to ensure your emails reach inboxes.

Enterprise users get full onboarding sessions, which teach how to set up campaigns, automations, and landing pages efficiently. Your account is regularly reviewed for performance improvements, making sure your campaigns are effective. Support is available 24/7 via live chat and email, so help is always just a message away.

This plan is ideal for businesses that need advanced features, high-volume sending, and personalized support. Pricing is customized based on your subscriber list and requirements.

Which One is Best For Your Business?

I have used MailerLite for years, and I can guide you on which plan suits your business type the most.

1. Small Startups or New Bloggers

If you are just starting and have less than 500 subscribers, I would suggest the Free Plan. It gives you enough features to start email campaigns, create landing pages, and test automation without spending a penny. It’s perfect to learn the tool and grow your subscriber list.

2. Growing Online Stores or Small Businesses

For businesses sending regular newsletters and selling digital products, I would recommend the Growing Business Plan. I personally found the unlimited emails and multivariate testing extremely helpful. You also get extra templates, auto-resend campaigns, and 24/7 email support.

3. Established Businesses with Moderate Lists

If your subscriber list is growing fast and you need more advanced automation, I would go with the Advanced Plan. Smart sending, AI writing tools, and a custom HTML editor are real game-changers. I used these features to save time and increase engagement.

4. Large Enterprises or Agencies

For businesses with over 100,000 subscribers, the Enterprise Plan is ideal. I have tested this with high-volume campaigns, and the dedicated support, account audit, and full onboarding make a huge difference. You also get unlimited users, making teamwork seamless.