Go High Level Review
Go High Level is one of the marketing tools that I have been using since 2019. I have used so many marketing platforms like Brevo, MailerLite, and Flodesk, and Go High Level is something that hits me differently.
Read this Go High Level review, where I have explained how it works and if it is the right choice for you.
What is GoHighLevel and What Does It Do?
Go High Level is a CRM and marketing tool. It helps you manage leads, build funnels, and automate your work. You can use this tool for email marketing, sales funnel, capturing leads, and building pages.
The tool can automate the marketing campaigns, provide lead generation, appointment scheduling, and measure conversion rates all in one platform.
It is a comprehensive solution for all your marketing needs. The user-friendly interface and cooperative support team make it an intuitive platform.
Who Should Use This Tool?
This tool is for agency owners, small business owners, or content creators who want to improve their relationship with their customers. Go High Level is a combination of different marketing tools like CRM, email, and SMS marketing that helps business owners save time and use fewer tools.
This platform is a great fit for small and medium businesses, marketing agencies, and solo entrepreneurs. It helps them grow fast and stay connected with their customers smoothly and easily.
Features of GoHighLevel
Go High Level comes with a bunch of features. It is a funnel builder, has built-in templates, and helps you streamline your strategies, and much more. Let’s explore the stunning features of Go High Level.
CRM (Customer Relationship Management)
CRM is the first thing that will hook you with this all-in-one tool. Go High Level’s CRM helps businesses track leads, follow up on customer interactions, and manage contacts easily. It also allows you to set reminders and tasks, check all the messages, calls, and notes in one place.
You will learn about how your customers are interacting with your page or email and how close they are to buying the product.
You can tag contacts, create pipelines, and move leads from one stage to another with ease. This system keeps your workflow smooth and helps you close more deals with less effort.
Website Builder & Landing Pages
Creating landing pages has never been easier with the help of GoHighLevel’s drag-and-drop website builder. In just a few clicks, you can create professional and appealing pages that require no coding skills.
Not only that, the templates are SEO and mobile-friendly and load quickly on small screens. You can track the progress as well. Try this builder feature and create stunning and high-level pages that not only drive sales but also capture leads.
Reputation Management
Online reputation is a vital element when it comes to running a SaaS business. You need to create your good repute, and Go High Level’s Reputation Management feature helps you to build that with ease.
This feature allows you to ask for reviews, track the results, and reply to those reviews from one platform. It also helps you to understand what your customers are saying about your product or business and what flaws you need to resolve.
This will enhance your brand reputation and trust among your customers. You can access the Reputation Management feature from the Go High Level dashboard. So manage good and bad reviews and feedback in one place and improve your customer service experience.
SMS & Email Marketing (Multi-Channel Campaigns)
Email marketing and SMS campaigns are the things from which online marketing starts. Leveraging these services, you can skyrocket your business. However, a right campaign at the right time is what you need the most.
Go High Level offers numerous email marketing templates that you can further customize according to your needs. The SMS campaigns are perfect as they help you to make an instant and deeper connection with your visitors.
Moreover, using the automation workflow, you can start and maintain communication with users. This will enable you to set follow-ups and track the sales without any effort.
Also, the analytics are available to check all the performance details regularly and fine-tune your strategies.
Sales Funnels
Utilizing this feature, you can manage and build complete funnels without touching any code. Sales funnels are one of the favorite parts of Go High Level. A good funnel guides your visitors from curiosity to conversion.
You can create opt-in pages, thank-you pages, sales pages, and upsell pages in one flow. Also, this system shows you where people drop off in the funnel. Moreover, the split-testing feature helps you in testing with different strategies. This A/B testing lets you see what works best.
Automation
Automation saves your time. For example, when a new lead submits a form, the system can send a welcome email, assign a tag, notify your team, and move the lead to the next stage. This allows businesses to get rid of work workload and save precious time.
This saved time can be used for other important activities like improving user experience or adding value for customers.
You can automate emails, SMS, follow-ups, reminders, pipeline updates, and more. When I tested this feature, I noticed how smoothly it connected with the CRM and funnels. For example, all of this happens without you touching anything.
Appointment System
You can create a booking calendar, set your available hours, and let your clients choose a time that suits them. One of the best things is that it syncs with Google Calendar. This feature keeps everything updated, and you never double-book appointments.
With the user-friendly interface, clients can book their slots without any confusion. This feature removes the back-and-forth messages that usually waste time. Moreover, you can connect the calendar to your funnels, emails, and automation workflows.
For example, when someone books a call, the system can send a confirmation email, add the lead to a pipeline, and trigger a follow-up sequence. It all works together smoothly.
SaaS System
Go High Level offers such an amazing feature, “SaaS Mode,” where you can turn your agency into a full SaaS business. You can sell your products with a white label that saves time and hassles.
You are ready to make your own branded software and sell it to your clients under your brand name. Clients can use that software through your domain, see your brand logo, and use the tool with ease.
Generate a monthly recurring revenue with the help of different pricing plans that you can create with this mode. Your products can be email marketing, CRM, automation, funnel builder, or calendars. However, creating this SaaS software usually requires a couple of months, but not with Go High Level. You can create these tools in hours.
Analytics
No campaign or marketing plan is complete without reporting and analytics. You must know what your customers do on your site. You must see where they click, which emails they open, and how they move through your funnel. This data helps you make better decisions. It guides your next strategy and helps you improve your results.
With Go High Level, you will get all the details that you need. Get detailed matrices of user behavior, product trends, and measure ROI without any hassle. The reports are very easy to check and understand, so that businesses can check them and fine-tune their next strategies.
Mobile App
Never miss an appointment, manage campaigns, or check quick analytics with the help of Go High Level’s mobile and desktop app. The app allows you to get insights in seconds. Whether you are traveling, in the office, or at home, you can have a quick check on all things without any issue.
So you will stay connected and empowered with the help of these apps. I personally like this app as it provides easy access to all the tools and features right from your handheld device.
Pricing Plans of Go High Level
Now let’s talk about the pricing of this CRM. However, you can use the 30-day free trial if you want to. There are 3 pricing plans for small agencies and SaaS companies.
Starter – $97/month
This plan is suitable for small or newly started businesses. Get all the tools that you need with this plan. Check out the complete features below.
- All The Tools To Capture More Leads
- Nurture & Close Leads Into Customers
- Full Online Booking, Pipelines, Social Calendar, Website Builder, And More!
- Unlimited Contacts & Users, Add as Many Contacts & Users as You Need!
- Set up to Three Sub-Accounts
Unlimited – $297/month
This package is for those businesses that want to scale up their operations without any hassles and limitations.
- Everything In Starter
- API Access – Integrate With Anything
- Unlimited Sub-Accounts – Go with as Many Client Accounts as You Need for One Price!
- Branded Desktop App – Custom Domains And Complete Control Over The Look And Feel Of The Platform!
SaaS Pro – $497/month
Subscribe to this plan if you are ready to start your SaaS business.
- Everything In Unlimited
- SaaS Mode – Auto Sub-Account Creation
- Rebilling Enabled – Comes with the Ability to Set Your Own Markup
- Rebilling Available on Conversation AI
My Hands-On Experience with GoHighLevel (All the Tools in One Platform)
So here is my personal experience with GoHighLevel. I have been trying and getting benefits from this tool since 2019. As of 2026, I have 6 years of experience with this platform.
Now I am going to share what features I loved and what the cons are that should be eliminated from the platform.
What I Noticed While Testing the CRM?
I spent a lot of time testing the CRM, and I noticed how smooth everything is with this platform. The system showed all my leads, messages, and tasks in one clean place. I moved contacts between stages with a simple drag, and it saved me a lot of time. Also, I tracked calls and notes without any confusion.
The reminder system helped me stay organized, and I never missed a follow-up. In my experience, the CRM gave me a clear view of every lead’s journey. It improved my workflow and made my daily tasks easier. This feature impressed me the most during my testing.
How the Funnel Builder Performed in My Tests
This feature is what I always use for my clients and personal projects. One of my clients got an 11% improvement in conversions with the help of this platform. The client needed a simple lead funnel, so I made a quick flow with an opt-in page and a follow-up page.
The whole setup procedure took a few minutes, and the drag-and-drop editor helped me to change layouts without any coding or hassle. Also, thanks to the A/B testing, which helped me to do some tweaks and get big results. In my experience, this service delivered fast results with very little effort.
My Real Experience with the Landing Page Builder
The first thing that stands out is the clean layout. Every block sits in the right place, so you can control the full design without any confusion.
Also, the templates help you create pages that look fresh and modern. They guide you in the right direction, so you can understand what type of layout works best for each campaign. I like the mobile view as well because the pages stay neat on small screens, and this keeps the user focused on the offer.
However, one thing still feels weak. The builder gives limited freedom when I try to create very unique or advanced designs. It should give more styling controls, so users can build pages that look different from standard templates.
What Surprised Me About the Automation Workflows
Automation is a step that I personally love. With Go High Level, the freedom is in your hands. Every trigger and step works in the right order, so you can control the full workflow without missing anything.
Also, the conditional logic makes the automation smarter. It guides the leads through different paths based on their behavior, so you can deliver the right message at the right time. This helps in keeping the communication personalized and relevant.
My Personal Results with the Email and SMS Tools
Email marketing is essential to grow your business. I can not compromise on marketing when I am establishing any new business. That’s why I like the Email and SMS tools of this platform.
Ready-to-use templates made it easy to manage professional campaigns, while personalization kept leads engaged. The analytics helped you to see opens and clicks, which guided you to improve messages and get better results.
One issue is that SMS reporting is basic. Detailed stats like link clicks or device info would make performance tracking more effective.
My Real Observations from the Analytics Dashboard
When you are setting your business goals, tracking the results is one of the most important things. You can not use the hit-and-trial method here. However, with Go High Level’s analytics tools, you can track the progress from the sales funnel to customer interactions.
The simple and clean interface allows you to track every action, which will allow you to make informed decisions.
Problems I Faced While Testing the Platform
One thing I found frustrating about this platform is its pricing. Many core features, like email sending, deliverability add-ons, and other essential marketing tools, come with extra charges. This makes the platform much more expensive than it initially appears.
In my opinion, the pricing should be more transparent and affordable, and it would be great if there were a free plan with basic features for users to try without committing to a paid subscription.
Pros and Cons
Here are the pros and cons of this platform.
Pros
- All-in-One Marketing Platform – Combines CRM, email, SMS, funnels, and landing pages in a single platform.
- Powerful Automation Workflows – Conditional logic and triggers let you create personalized campaigns easily.
- Drag-and-Drop Funnel and Page Builders – Templates and easy editing save time and allow professional designs without coding.
- Analytics and Reporting – Clear dashboards help track leads, conversions, and ROI efficiently.
- SaaS Mode for Agencies – Let’s you offer branded software and recurring services to clients.
- Very Cooperative Support – The support system is very quick and cooperative.
Cons
- Limited Styling Options on Landing Pages – Advanced custom designs can feel restricted.
- Basic SMS Reporting – Lacks detailed stats like link clicks or device info.
- Pricing Can Be Confusing – Extra charges for deliverability or core services make it slightly more expensive than expected.
Final Verdict
Go High Level is a smart choice for those who are handling small to large businesses. You can even go with unlimited users, on-demand services, automate your productivity, and focus on your business goals.
The support team is also very cooperative and solves issues quickly. However, the price plans are not so good for those who are running short on the budget.
