Why Choose Brevo for Email Marketing?
Email marketing is a handy technique if done properly. Also, if you own a small to medium-sized business, then Brevo is the best choice for you. It combines a bunch of tools, including SMS, WhatsApp, CRM, and automation, into one platform. You don’t need to buy different tools that not only save your money but also management hassle as well.
Also, Brevo pricing is very affordable, and it contains helpful features that are worth it. If you are thinking of using Brevo for email marketing, then read this guide.
Why Choose Brevo for Email Marketing? My Tested and Personal Experienced Features
I have been using Brevo for more than 2 years, and here are the features that have kept me using this tool for this long. I have explained these Brevo features in detail already. If you want to check, then read it. However, here are features that will change your mind to choose Brevo for your next marketing campaign.
Affordable Prices and Easy to Use:
Brevo has a plan that requires nothing to start, not even your credit card details. This plan is 100% free, and you can use it forever. This is the feature that is suitable for millions of users who do not want to share their credit card details.
Not only that, Brevo has an easy-to-use interface and built-in how-to guides for the users. With the drag-and-drop email editor, you can customize emails just the way you like.
Drag-and-Drop Email Editor and Features:
As I mentioned above, the Drag-and-Drop email editor is a thumbs up from me. You can create emails with stylish and appealing visuals or use the built-in, ready-to-use templates. These templates are designed for newsletters, announcements, promos, and pop-up messages.
Moreover, the A/B testing tool is a blessing. You can switch between different strategies until you get the final and best results. This will improve your click rate to the maximum.
Automation and Workflows:
Automation has never been easier and under control, ever with the help of Brevo’s automation. Now set your campaigns with your desired and custom-made filters, like the behavior of the user, for example, if the user is going to leave the page with a full cart, then send an email to engage them. It improves the conversion rate and saves time for both the user and you.
Multichannel Reach: SMS and WhatsApp:
Email marketing is not the only feature that attracts me to Brevo. There are some extra features like SMS and WhatsApp marketing. You can send messages via WhatsApp or Facebook to capture the users who are using social media. Send automated SMS when you have a new deal or any alert for the customers.
Deliverability and Inbox Placement:
Brevo makes sure that every email ends up in the inbox rather than the spam folder. With the SMTP feature, Brevo has a more than 80% rate of sending emails to the inboxes. With good deliverability, you can increase your customers and engage them for longer.
Why Does it Work for Growing Teams?
If you are running a growing business, then give Brevo a chance. Brevo offers the highest and most advanced level of automation without breaking the bank. With features like unlimited contacts or sending 300 emails per day with a free account, Brevo is winning the market.
With a free and built-in CRM tool, you can get stats of your sales and keep the data of your customers. In marketing, users’ behavior and data are very useful. Brevo knows the importance of these insights and thus provides a complete package to the small to medium-sized businesses.
However, Brevo comes with some issues as well. You can check the section below to find out what the weaknesses or cons of Brevo are.
Downsides to Consider
Brevo is not an all-in-one tool where you will never ever need any other tool for your marketing. However, this tool has a bunch of features that you won’t find in other social media or email marketing tools with these price tags.
Also, here are some of the downsides that you must know before you try to buy Brevo for your business.
- The daily sending limit with a free account is only 300 emails per day. This is not enough for businesses with large customers.
- Some advanced-level features like SMTP and user data, and stats analysis are only available in the higher plans.
- Deliverability can vary by region and list hygiene.
